Groundworks Industries, a vertically integrated company that has quietly become a major Oregon cannabis player, said it has agreed to acquire the highly regarded Portland dispensary Farma.
“If you want your CBD packaged in some of the best chocolate you’ll ever taste, check out the Relief Square from Serra and Woodblock Chocolate. These dark chocolate and sea salt chocolate bars are made from a micro-lot of cacao beans from Trinidad—meaning that the only place you’ll be able to taste this chocolate (which has flavors of fig, marshmallow, raspberry, and pepper) is in this bar. Each bar contains nine 5mg-servings of CBD—just make sure to pace yourself, as they also contain THC (2.5mg per serving).”
“…cross the Willamette River and head to the city’s Lloyd district for the ’70s-stoner vibe of Electric Lettuce, where shoppers might find themselves grooving to Jimi Hendrix’s “Electric Ladyland” or any of the other LPs stacked next to a turntable and wood-grain stereo receiver.”
“During Design Week Portland 2018 held from April 14 to 21, 2018, two cannabis ventures sponsored open houses to give the public a glimpse into their work. Serra, a curated retail and experiential cannabis lifestyle brand, opened their downstairs location and corporate office where they highlighted all their brands. Included in their display was their chocolate made in partnership with Pruf Cultivar and Woodblock Chocolate which they also showcased at TechFestNW.”
“Portland is home to the state’s most thoughtfully designed spots, where shops are putting as much thought into interior design as the inventory. Those hoping to make a name for themselves deeply consider how to craft an ambiance unique to their brand, and willing to pay for a million dollar buildout to make that happen.”
“Serra knew its high-end approach wouldn’t be everyone’s cup of tea. That’s why it created the chilled-out sister brand Electric Lettuce, which leans into classic stoner culture with a polished touch. You’ll see the same products you see at Serra, like Pruf Cultivar flower, Woodblock Chocolate and Mr. Moxey’s Mints. But the bubble letters and psychedelic paint job embody marijuana’s golden age in American culture.”
“forward-looking businesses are focusing on what Serra calls the lifestyle approach, targeting “the same person who cares about what kind of wine they’re drinking and where their groceries come from,” Eichenberger explained. That’s why it’s sourcing the highest-quality craft chocolate, made from scratch at Woodblock owner Charley Wheelock’s boutique factory in Portland.”
“For Serra’s flagship location we restored an 1889 storefront in Portland’s Historic Old Town District. The striking space and proximity to Portland’s cultural center were two of the main draws. As one of the many native Portlander’s on our team, we were thrilled to be able to contribute to a resurgent district with Historical significance.”