“forward-looking businesses are focusing on what Serra calls the lifestyle approach, targeting “the same person who cares about what kind of wine they’re drinking and where their groceries come from,” Eichenberger explained. That’s why it’s sourcing the highest-quality craft chocolate, made from scratch at Woodblock owner Charley Wheelock’s boutique factory in Portland.”
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Serra, a Store for the Cannabis Cannaseur
“For Serra’s flagship location we restored an 1889 storefront in Portland’s Historic Old Town District. The striking space and proximity to Portland’s cultural center were two of the main draws. As one of the many native Portlander’s on our team, we were thrilled to be able to contribute to a resurgent district with Historical significance.”
